Google Ads Consulting
Google Ads (formerly Google AdWords and Google AdWords Express) is an online advertising solution that businesses use to promote their products and services on Google Search, Google Display, and through video with YouTube.
Google Ads allows advertisers to choose specific goals for their campaigns, like driving phone calls, completing form fills, or driving website visits. With a Google Ads account, advertisers can customize their budgets, target customers by location, bid on keywords, and do much, much more.
At Pure Sol Media, we specialize in managing Google Ads campaigns. Whether your business spends $500 or $500,000 per month on advertising, our team of Google Ads Consultants are here to help.
Running a search or dynamic search marketing campaign on Google can be expensive, especially if you don't have a plan. Google Ads was created to be user-friendly, and because of that, it is very easy to purchase broad keywords and blow your budget without generating a single call or email. Our job is to maximize every dollar spent on pay-per-click advertising, and to make sure that you only pay for quality website traffic and visitors.
NON-BRANDED LEAD GENERATION
Non-Branded keywords and search queries are today’s top drivers of traffic to your website. If you are not set up to handle and measure the quality of these queries, you can miss out on opportunities, or even worse, overspend in your campaigns.
At Pure Sol Media, we will help you maximize every dollar spent online for your non-branded traffic, while making sure you are visible when your potential customers are ready to buy.
Your keywords and ads must be finely tuned and focused on search results. Every click counts, which means it is crucial that you constantly audit your keywords and the traffic being driven to your website.
Keyword match types help control which searches on Google can trigger your ad. For example, you can use a broad match to show your ads to a wide audience, or you can use an exact match to hone in on specific groups of customers.
Each match type requires different bid strategies and ad copy. Conversion rates and other KPI’s need to be monitored throughout the campaign. One wrong move can bring up costs and destroy your target lead price or performance.
Using Googles GA4 Analytics linked to your account you will access to and be able to monitor your Google data daily. We provide full transparency into where and how your PPC budget is allocated to ensure that our efforts are in line with your business objectives.
Making sense of your data and creating a strategy to help your business thrive is the most important aspect. Discussing your cost per lead, cost per customer acquisition, and lifetime customer value are key when reviewing your return on investment. Your dedicated consultant is specifically trained to ensure you have all the data points you need to make informed decisions.
Specific geographic targeting is another way to focus your PPC Campaign, as people are searching locally now more than ever. It is essential that both your Keywords and Advertisements target local search.
SETTINGS & EXPERIMENTS
There are a dozen more steps to follow when building a Google Ads Campaign which can be time consuming, even for the most organized business owner.
It’s Time To Utilize What Works (And What Doesn’t)
With A Personal Coach With Insight And Results
As a courtesy, we’re happy to offer free Google Ads account evaluations to those interested in improving their results. Our belief is that by demonstrating our expertise, you’ll be more likely to choose Pure Sol Media as a partner when the time comes to grow your campaign.
- Network and location targeting
- Ad scheduling / ad extensions
- Bid adjustments
- Ad copy, keyword, and matched search query review
- Analytics and conversion tracking
- Error / disapproval troubleshooting
- Overall performance review and recommendation
Only 23 hours left to get $400 off an hour session. Discount automatically applied at checkout.